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“Manage” represents our MegaRAC® BMC and Server Management Firmware and Software solutions, which enable comprehensive hyperscale remote management for datacenter, telco and cloud. “Power” represents our Aptio® V UEFI BIOS Firmware and Utilities, used in a large proportion of computing systems worldwide. The new tagline that accompanies our new logo reflects an expanded strategic focus for AMI. The New AMI Tagline: Power / Manage / Secure As ONE AMI, our colleagues, partners and customers are all essential players on our team and have an equal share in our joint success.
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It describes how we strive to extend teamwork and collaboration beyond our company borders to produce the best results. ONE AMIĪt the core of our rebranding effort as AMI is a new vision for how the company will conduct itself, along with new values and mission statement: ONE AMI. While we acknowledge that the “American” in American Megatrends will always be a part of our history, legacy and identity, at the same time we wish to clearly show the world that this is a reinvigorated company with a new spirit, mission and goals. The computing industry and supply chain is a truly global ecosystem, as well as a very different business environment since the founding of AMI in 1985. We took great care to leverage the brand equity and history of the iconic AMI Triangle and to preserve the corporate colors for an updated interpretation that moves AMI into the future.
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The goal of our rebranding efforts was simply to modernize the AMI logo, transitioning away from “American Megatrends” to “AMI”.
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The new AMI logo, wordmark and tagline About the New AMI Visual Identity This investment, along with the selection of a 29-year AMI veteran as CEO to lead the company, fostered the development of a new strategic focus which included remaking the AMI identity to usher in the next phase of the company’s history. First, in April 2019, AMI received a major investment from HGGC, a leading middle-market private equity firm based in Palo Alto, California. Several recent developments led to this rebranding effort and today’s announcement. NORCROSS, GEORGIA: American Megatrends (AMI®), a global leader in powering, managing and securing the world’s mission-critical connected digital infrastructure through its BIOS, BMC and security solutions, is pleased to announce its rebranding as “AMI”, and the launch of a new visual identity to accompany this change. AMI Joins Embedded World 2022 to Present “Firmware Reimagined for The Embedded World” from June 21-23 in Nuremberg June 17, 2022.AMI’s Collaboration with NIST® National Cybersecurity Center of Excellence Details Solutions for 5G Security June 22, 2022.AMI Expands to New Location in Munich for Germany Branch Office to Enhance Support for European Customers and Partners June 24, 2022.